Launching Software – the right way revisited

Okay, fair enough, I too am in this game. I have a ton to learn even after decades in the industry and from my exposure I can safely say that I have seen over 80% of startups fail within their first 5 years. I have also seen a lot of “pop up” covid19 fueled startups fail – infact most of them have come and gone.

Here’s the trick about Software development and sales. Do it better, do it cheaper, do it with less hassle, and provide excellent and sustainable support.  Superior support will always trump whatever you’re selling.

So here’s a brief roundup of pointers for getting your product out of the bright and shiny virtual box and into your consumers hands.

  1. Conduct thorough testing: Testing is a crucial part of the software development process, and it is essential to ensure that your software works as intended. Testing should be conducted at every stage of the development process, including unit testing, integration testing, and system testing. This will help to identify and fix any issues before your software is released to the public.
  2. Use Agile methodologies: Agile methodologies, such as Scrum or Kanban, can help to ensure that your software development process is efficient and effective. These methodologies involve regular feedback and communication, which helps to ensure that your software meets the requirements of stakeholders.
  3. Involve stakeholders early: It is important to involve stakeholders early in the software development process. This can help to ensure that your software meets their needs and expectations. Stakeholders can provide feedback on the software design and functionality, which can help to ensure that the software is launched successfully.
  4. Plan for scalability: It is important to plan for scalability when developing software. This means designing the software in such a way that it can handle increased usage as the user base grows. This can involve designing your software to be modular and scalable, using cloud computing or other scalable infrastructure, and ensuring that the software is optimized for performance.
  5. Monitor performance: Once the software is launched, it is important to monitor its performance to ensure that it is working as intended. This can involve monitoring user feedback, monitoring system performance, and analyzing usage data. This can help to identify any issues or areas for improvement, which can be addressed in future updates or releases.
  6. Networking is important, establish or join a community of devs that care about industry advancement, be open to scrutiny.
  7. Work on marketing your software as part of your daily routine.